Omni Channel eCommerce
“In 2019, larger U.S. firms will spend $2.090 billion on eCommerce platform software, up from $1.204 billion in 2014, a 12% compound annual growth rate. ”
“Most eCommerce systems are and will be ineffective at reducing expenses.”
Companies’ large and small are trying to put their products in front of every customer using multiple web sites, shopping feeds and mass merchants (myswebsite.com, amazon.com, ebay.com ,etc.). Each channel has their own system requiring an army of people aggregating all the data together. This creates bad business decisions due to errors and delays. Sales revenue from the internet doesn’t equate to profits.
Omni Channel sales add headcount, reduces customer service and increase obsolete inventory. This Omni Channel approach increases costs; people are required to aggregate orders, process and track shipments, update pricing, promotions and products not to mention the added cost of customer and technical support.
Expenses can be reduced using technology to aggregate Customers, Orders, Products and Inventory into 1 system improving customer service, technical support and buying decisions. Orders are shipped or returned from the nearest warehouse; inventory and products are controlled using real time information, plus Customer Service Representatives (CSR’s) easily handle customer inquiries.
Efficient eCommerce systems can save 30% or more with 4 integrated components; 1) Content Management Systems (CMS); 2) eCommerce Platform (ECP); 3) Order Management System (OMS); and 4) Warehouse Management System (WMS). Complete systems are available from $25K and small monthly fees.
The benefits of an Omni Channel system are simple – 1 system with real time information about all customers, orders, products and inventory.