The hardest parts of creating the best Sales and Marketing program are a) Pricing and b) Channels.
- Are you actually making enough PROFIT per sale?
- Do you have built-in PRICE OBSOLESCE?
- Can you implement a DISTRIBUTION Network?
- Are you LEVERAGING other people’s SALES FORCE?
- Are you getting the most from SOCIAL MEDIA?
- Is your ADVERTISING program effective and affordable?
- Can you product benefit from exposure on GROUPON or NOMORE RACKS?