Here’s an article that describes SEO in simple terms. The most important part of this story is MOZ. This is a very easy tool to use finding what keywords people are using. For example: If I wanted to spend money on google adwords, what words would I use? First thing I do is go to Moz, type in Company Carpenter. The results tell me that no one searches for a company carpenter! I could budget $1M per day with google adwords and I wouldn’t get a single hit.

Try some keywords from your business and see what happens. Once you find the right words, NOW you know how to design your website. Everything from the menu, to headings, to page names.

If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager and/or a suite of specialized con…

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